Vertiver Strategy

Design

At Vertiver, design is the vocabulary with which we write as many new stories as we can to heal our planet. Bucky Fuller said that “if you want to change a system, don’t fight the existing forces, design a version that makes the old one obsolete!” We design to engage, communicate and implement and is our vessel for wading through the labyrinth of sustainability. Multi-disciplinary whole systems thinking, iterating until we “get it right”, pushing for discovery are some of the design values that guide us to create solutions for ecological and social issues.

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Overview

The International Day of Forests was celebrated on the 21st March across various cities in India reverberating the United Nations 2018 Theme 'Forests and Sustainable Cities' with an aim to raise awareness of the importance of all floral biodiversity and celebrate the ways in which they sustain and protect us. We created the theme 'Urban Forests, Healthy Cities' that informs people about how forests form an integral part of human life and is crucial to urban landscapes. The Redevelopment and Upgradation of Okhla Bird Sanctuary was launched to reviatlize the Sanctuary into a world-class destination for the first time in 20 years.

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What we did?

While working on various communications on forestsin India we noticed that there was no official compaign in india to mark the international day of forests.so,we conceptualized and developed the “forests are life” campaign which was launched by MOEFCC and USAID on March 21, 2015. We created an iconic representation of the word Forests by representing each character in the word ‘forests’ into a unique service that forests provide in india.we created more than 14 different graphics in multiple languages to represent the relationship of forests to culture, biodiveristy, water etc. We are extremely proud of this campaign, as it went on to become a repeating campaign launched each year by the government.

By working closely with folk artists and folk styles to represent the intricate relationship that India’s communities and biodiversity has with forests, we have been able to bring to life the essence of the importance of forests to India, its people, culture and future.

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Over the past 4 years we have developed new variations on the theme of forests are life and in 2017 the Chief Minister of Assam launched the Forests are Life campaign across digital and print media across the state.

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