Every impact initiative has different needs at different stages. Our modular expertise allows us to support partners through integrated social and behaviour change communication or standalone services, tailored to their context, priorities, and scale.
Research
What shapes people’s behaviour?
Context.
Our research, grounded in the nuances of people, place, and practice, builds the strong foundation for lasting change. Whether you need a situational analysis, scoping study, field assessment, or behavioural research, we uncover the insights that help contextualise programme design and implementation in lived realities. Our work with farmers, women’s groups, youth, institutions, and communities has informed programmes that deliver meaningful, measurable impact.
Vertiver’s behavioral research has supported various agri programmes with assessing farmer needs through FGDs and house hold surveys, conducting impact evaluation, mapping agri-machinery, developing cost benefit analysis of regenerative agriculture, and identifying and recruiting village level entrepreneurs for various clients.
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Vertiver’s team has conducted urban research on mapping household waste segregation practices, conducted rural studies on crop residue management and conducted primary and secondary analysis of circular waste streams in India including on textile waste and agri-value chains.
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Vertiver has conducted social and behavior change research through ethnography, FGDs and consultations for human-wildlife conflict and ecosystem services in Madhya Pradesh, Chattisgarh, conservation of endangered species in Assam.
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Vertiver’s climate research explores how communities experience, adapt to and act on a changing climate, informing programmes on resilient livelihoods.
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Vertiver has conducted primary and secondary research on Health, conducting FGDs on nutrition and health with communities in Delhi, conducting secondary review comparing Cancer in India and the UK and conducting thorough analysis of secondary data on COVID-19 mitigation measures to support advisory development for the Government of India during the early days of the pandemic.
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Gender has always been a cross-cutting themes in all our research. We have conducted primary survey assessing willingness of women in farmer families to participate in regenerative practices, and held various FGDs and consultations with women across rural and urban communities on waste, agriculture, forestry, biodiversity, nutrition and health and entrepreneurship.
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Communicate
What makes people care?
Feeling understood.
We transform science, evidence, and behavioural insights into compelling stories, campaigns, and experiences that resonate with diverse stakeholders. Through strategic communication and distinctive design, we deepen understanding, influence behaviour, and inspire action, helping ideas move beyond awareness to real-world impact.
Vertiver has served as behaviour change communication partner to CABI, The Nature Conservancy and CIFF, promoting vernacular tools for engaging communities and other stakeholders on regenerative agriculture and natural farming across five states. We have designed interactive experiences for farmers at agricultural fairs, management social media handles, developed reels, created knowledge products and gamified learning to enable transitions towards climate-adaptation and mitigation led solutions.
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Vertiver has developed 360 degree communication tools for engaging community members, women, school and college students, sanitation workers and policy makers to promote circularity in urban and rural landscapes. From PSA’s Su-Dhara project in East Delhi where, from developing the naming and identity of the project to launching a sustainbed social media campaigns we developed a unique model for communications for impact. We worked on promoting textile circularity by developing catchy mascots, campaigns, knowledge products and organising symposia. We have led a call on Indo-Swedish collaboration for textile circuarity.
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Vertiver has developed multi-media communication outputs alongside storytelling on human-wildlife conflict, ecosystem services, cultural and ecological biodiversity and worked with many partners to conduct storytelling workshops on agro forestry in Himachal Pradesh and Haryana and conducted trainings on agro forestry and nursery maintenace in Madhya Pradesh.
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Vertiver has developed more than 100 knowledge products on Climate spanning children’s books, animations, Films, reports, factsheets, social media campaigns, knowledge products and organized various workshops on climate adaptation, mitigation, and resilience.
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Vertiver has developed interactive communication design on health and nutrition, including visualising and implementing design-led workshops between scientist in the UK, India and Sweden, on cancer, digital health and AI. We have developed various knowledge products on Health during our time as a key partner to the government of India on Covid 19advisories producing more than five advisories between March 2020 and May 2022.
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Gender inclusive communications is something that we specialise in always ensuring that we represent women as equal leaders on various sustainability topics in our communication material. We have developed various coffee table book for women farmers, SHG groups and held women-led workshops, captured womens’ voices for storytelling and filming and photographing women across the vast variety of cultural and ecological contexts in India.
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Capacitate
Who carries the change forward?
People who can lead it!
Looking to build the skills, confidence, and capacity of frontline workers, institutions, community champions? Partner with us to deliver unique learning workshops and knowledge tools that combine practical skills, compelling narratives, and behaviour-centred design to empower people. From remote villages and urban classrooms to government offices and community centres, our learning curricula have equipped more than 2500 people with the confidence and tools to lead meaningful change.
Vertiver has conducted more than 50 workshops and trained more than 1000 people spanning field teams, farmers, government officials and scientists on various aspects of climate smart agriculture, natural farming and regenerative agriculture. We have trained farmers on making bioinputs and conducted trainings on Agri-Residue management, AWD, gender-based engagement, Media Storytelling and SBCC-led communication for farmers.
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Vertiver has developed various training toolkits on climate change including four primers on Waste, Forestry, Agriculture and Waste, and facilitated various workshops pan-India with a human-centered design lens to co-create climate solutions at the local level.
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Vertiver has conducted storytelling workshops on ecosystem services and agro forestry in Himachal Pradesh and Haryana and conducted trainings on agro forestry and nursery maintenace.
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Vertiver has conducted nutrition training workshops in partnership with international organizations for women in low income communities and provided training on mask-making for the Government of India during the Pandemic.
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Vertiver has developed many unique gender-led training toolkits on sustainability, conducted various trainings for women in urban and rural areas including for the Government through human-centered design approaches to co-create localised solutions. We have conducted trainings for women on bioinput production.
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Vertiver has conducted more than 20 workshops across East, Delhi, engaging sanitation workers, entrepreneurs, residents and students on various aspects of waste management. We have developed training toolkits for students in schools and colleges in Madhya Pradesh, Delhi and Punjab, promoting circularity and giving hands-on training on composting and textile recycling.
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