What We PAY FOR

What it ACTUALLY COSTS

10.95 Tonnes

of Non-biodegradable PVC Material is added
to DELHI's solid waste piles every month from
other  advertising furniture on the street

Flex Footprint

The 74 tonnes of non-biodegradeable PVC material added to the solid waste piles every year in Delhi alone, is either disposed in landfills or incinerated. Toxic emissions from incineration and dioxins leaching out from the flex and entering our ground water and air are linked to severe health hazards including cancer and compromised reproductive systems of human and other species.

So WHAT can we do?


  • Flex is cheap
  • Flex is easily available
  • Flex is easy to roll and transport
  • Flex resists weather damage
  • Flex is durable
  • Flex cannot be recycled
  • Flex doesn't biodegrade
  • When burnt (which it often is), the toxic emissions from flex are health hazards
  • Flex is a petro-chemical byproduct

The REVERT FLEX ACCORD is the
first step we can take to minimize the
environmental footprint of flex.

Sign the accord and commit to
the creating an ecologically responsible
flex value-chain!


Join Now!

All the data presented in the website is based on primary and secondary research. Existing data sources were elaborately studied from the government, semi-government and private publications. Primary data has been collected from field survey through personal interview conducted by Nidhi Burman and Chiara Saldanha and filed observations. Interviews were conducted with brand marketers, ad agencies, printers, outdoor display renters, trade shows and event companies and commercial business owners so as to gain insight into where does all the flex that we use for our promotions and communications end up after being displayed.